The Salon is QRATE’s latest project which will take a new approach on how to introduce contemporary art to a broader public and foster a new approach to selling contemporary art.

The definition: A salon is a gathering of supposedly stimulating people of quality under the roof of an inspiring hostess or host, partly to amuse one another and partly to refine their taste and increase their knowledge through conversation and readings, often consciously following Horace’s definition of the aims of poetry, “either to please or to educate” (”aut delectare aut prodesse est”). The salons, commonly associated with French literary and philosophical salons of the 17th century and 18th century, were carried on until quite recently in urban settings among like-minded people of a ’set’: many 20th-century salons could be instanced.